This is web 2.0 and today everything has changed. To get more leads, you have to try out new and innovative marketing methods. To get the most ROI, you have to learn new things and do what everyone’s talking about.
This is not like the old times where online business was done with a static corporate website; today’s online venture should be social and you have to do it the right way. By adding a blog on your website (like your-business.com/blog) you can convert more traffic into leads. Here are some reasons why your business needs a blog,
1. Two Way Social Connection
Today’s online business is done socially and traditional banners, ads and other ways of promotions are less effective. Your blog is the biggest social influencer and it’ll help your readers turn into valuable leads. Blog is a form of two way connection; that means they can comment on your blog posts and you can reply to them. This makes them come to your site often and to trust your brand.
2. Free Information for Your Customers
If you provide a blog with relevant informative posts, your visitors will transform into readers -because they don’t have to pay for it. This will help you to keep them connected and build your list through news letters and email subscriptions. Your readers can be transformed into valuable customers with your blog.
3. SEO (Search Engine Optimization) Value
Are you paying a lot of money into SEO and to bring your name in the top search pages? It’s hard because more and more companies are coming into SEO. Your main site may have 5-10 pages, so it’s even harder to get into the top position. Blogging creates new pages every time you post a new article. Most of the time a blog article out ranks the entire site. This makes you get more SEO juice to your site.
4. Viral and Free Promotion
In today’s marketing, social promotion works better than advertisement. Because social media is free and the users are influenced, they promote what they love! This means you can bring a lot of traffic to your site with viral promotion by writing great quality blog articles.
5. Learn How to Do it Yourself
New business owners spend a lot of money for advertisement, SEO and social promotion. What they get is very low return for their money. But if you learn how to market your business your own, you can spend that money to develop your business. Blogging is a great social tool and it helped me to learn new ways of lead capture, SEO and social traffic; the same way you will learn too.