Easy Ways To Optimise Your Business’ Online Presence In 2021

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It’s a brand-new year, so why not get a head start on spring cleaning your business with some easy optimisation? Towards the end of last year, it felt like we were all doing what we could to just keep going, to keep our heads above water and get to the end of the shock to the system that was 2020. Now that we are out the other side of it and already racing through the weeks, it is important to take a step back and take stock of your online presence. 

We must all make that switch out of survival mode and make sure that we keep pushing ahead this year, so that when things start to get back to normal we can be in the best position possible for growth.

Remember To Stay Connected

Customer service is rarely on the top of anyone’s list of favourite admin jobs, but in a time when people are online more than they have ever been, whether they’re doom-scrolling social media to obsessively combing through reviews, it is absolutely essential that your business is easily reachable and that you show you care about the customer experience. Make sure those FAQ’s and contact details are up to date, remember to push those good reviews and get to the bottom of those bad ones. Make your customers feel like they are valued, and they will reward you with great feedback.

Remember To Do Your Housekeeping

When was the last time you gave your website a proper SEO upgrade? When did you last go through that content with a fine-tooth comb? When did you last check your Google placement? When was the last time you gave your site a facelift? As we head into the new year, this is the perfect time to think about what you can do to optimise your website, and making use of an experienced company for your SEO services is an investment that you won’t regret. YostratO knows that a generic strategy is never the right way forward, and they will work with you to make sure that they understand your business needs and to devise an SEO strategy that is tailored to you. As the big search engines are constantly tweaking and refining their methods, you need to stay flexible and stay updated.

Remember To Keep It Personal

Things are incredibly competitive out there right now and so many companies are struggling to make their voices heard. Many small businesses are putting a lot more effort into establishing an online presence when previously a social media channel may have served their needs, and big businesses are diverting a lot more of their resources in that direction to stay ahead of the pack. One thing that can set you apart, that can really connect with customers, is with honesty. Talk about the challenges that your business has faced over the last twelve months, the challenges you expect to face in the coming year. More importantly, talk about how you have overcome them and how you plan on being around for them in 2021.

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