Niche is a market you want to get into. When I started a blog, I had many options to choose and even blogging niche is so broad I could write on many different topics. But when building a mini site I am bound to just one topic because at most I will be writing 20 pages for this website.
A popular belief is to go for the niches that are popular or what we assume sell well. If I just name niche building and affiliate marketing, then the first thing that comes in my mind is the health market or even the weight loss market. Yet so many people dive into the pool and as a result there is so much competition. But in reality, most people I assume don’t know why they are here. That’s why 97% people fail in internet marketing. So that means only 3% of the websites/marketers out there in the weight lose industry that makes the most money.
My Niche Selection Disaster
When I first started niche site building, I went for a random market that I had no idea about. The market was pinball machines. These machines are huge and sell at $4000 price tag and only a few companies online sell them and have affiliate option. Such things are collectible items and about 30 years old. These pieces are grand fathers of arcade games. So I was hoping for a $200 commission per sale. As I had no idea about the product I went out and purchased a few quality reviews. I also spent money for building links. As months passed by I didn’t saw any sale. When I added a few pinball books and mini toys on the site that range $15-40, these sold a couple of times.
So the lesson is learned, offer a product that has a good entry level pricing people can afford.
Again I made another mistake by choosing a market that I have no idea about. Say if I go for a weight loss industry and try to sell product that I have no idea what it does and how to use it, then how would I be able to build a website around it?
I Selected the Web Hosting Market This Time
I found an interesting ebook that has all the money making niches (download it here). It lists roughly 100 niches. From there I decided to go for the niches that are related to internet marketing. Few of these niches are:
- Make Money Online
- Affiliate Marketing
- Web Hosting
- Email Marketing
Since I am an internet marketer for 5 years now, I have knowledge over many topics. This will help me to write about the things from my own experience. I choose web hosting niche for one reason and the reason is this a fundamental cost of operating a website. I host my website on hostgator and paying them for 3 years now. I also recommended them to my friends and blog readers here and have earned commissions by doing this. So if I could make money out of web hosting without even directly promoting them, I can make good money building a website (INSHALLAH!)
My Website & the Core Strategy
My website will be about web hosting. It won’t be a traditional web hosting reviews website; it will be like a blog website talking about hosting a website and then sharing about a good web hosting. I don’t want to make a website about hostgator and limit my product to just one. With “web hosting” as the main topic I can put any web hosting link I can in the website.
Web hosting affiliates pay very well. Some sites even pay $100/sign up. Hostgator pays $50 per sale so it is one of the hot markets. From blogkori alone I have made $200 commission for hostgator.
If I would build a site around: “Hostgator Review” or “Hostgator Web Hosting” –then the problem would be:
- This site will be directly competing against hostgator itself
- This site will be all about hostgator
- I cannot change my product in future
But since I will build a site about “web hosting” –then I can choose hundreds of companies that are active and also this is a market that will grow over time. Think about it, everyday lots of people join the internet and they need website. For website they will need web hosting.
So now that I am set, my next step will be doing keyword research and purchasing a domain name.