Most web users love to use facebook to connect, share and have a great time with friends and family; facebook has now become a major hub to generate traffic, leads and customers. So today I’m going to share a few tips about marketing your website/ blog using facebook fan page & how to drive traffic with it.
Create a fan page in facebook
It’s easy, just go to your facebook account and add the page manager application; create a new page, fill up all the details and you’re on. You will have a page with an username (go to facebook.com/username) just like I did: facebook.com/blogkori. The username itself is a great strategy to build your brand around the web. You can send this link to your friends or talk about it in person.. it’s cool to have a username for your page. Set all the details you need for your page, upload pictures, your brand logo, URL and contact details.
Set a good landing page
Most people will create a fan page and let new users land on the default wall tab; it’s a bad optimization, really! If your new users (who are not even a fan) lands on the default wall tab, then they won’t find anything interesting to be a fan of. Facebook users are influenced, so use that thing. Search an application called Custom FBML and add it to your page.
The custom FBML will help you setup a custom page in a new tab. For my site I have created a tab called “BlogKori!” You have to edit the title and the content using HTML; host images on your web host.
Now go to the settings on the wall and set the default landing tab; select the newly created landing page.
Now when ever a new user(who is not a fan) will come across your fan page, they will be landed on the custom page with your desired content/ graphics.
Call To Action!
It’s easier to bring someone to your page but harder to make them to click on the button “become a fan“; for facebook marketers, the main call to action is to make them be a fan of the site. Take a look at this practice,
I’m clearly asking the visitor to click on the button above to be a fan. That really strikes the mind of the visitor and they will most likely click on the fan button.
Post news and links on the wall
Now that you have a fan page, post updates, news and links on your fan page. Your fans will see and interact with it. The great feature is, your posts will be visible on their facebook home feed, that means they don’t even have to visit your page to read those updates. The more fan you get, the more valuable you are and more people you can reach out. When you post a new article which you want to share with your fans, then you can post the link via your fan page.
Use the fan box widget
With the facebook fan box widget, you can show off your fan page on your blog/ website. People logged into facebook can directly become a fan of your site through your sidebar.
Be a fan of BlogKori
Please take a look at facebook.com/blogkori be a fan and let me know how is it? Do share your tips on how to further promote a brand in facebook, your comments will be appreciated.