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Today I am going to show you how you can write an effective blog description that will help you describe your blog to the users and search engines like Google and Bing.
This kind of optimization also helped my blog posts to stand out and get higher click through rates both from Google and from Facebook social share.
In this post, I will show you how you can write a good blog description, what are some of the examples of other top blogs and finally give you a step-by-step overview of how you can setup blog descriptions for your own WordPress blog.
So without further ado, let’s dive in:
- 1 Frequently Asked Questions:
- 2 How Your Blog Description Appears in Google Search?
- 3 Blog Description Examples
- 4 How to Describe Your Blog in One or Two Sentences?
- 5 Copywriting Tips to Make the Blog Description more Compelling
- 6 How to set your custom blog description in WordPress?
Frequently Asked Questions:
Before I dive into the details, if you are a beginner you may have some questions about blog descriptions. If you know very well what I am talking about, then feel free to skip to the next section below.
What is a blog description?
A blog description is a short summary of what your blog is about. In the context of SEO, we are talking about the meta description which shows up in search listings and social media shares.
What is a Meta description tag?
A Meta description tag is a special HTML meta tag that tells a computer, such as Google what the entire page is about. Here’s how it looks in code:
Why is it important to write a custom blog description?
With a custom blog description, you can say exactly what your page is about and stand out from other websites. This can help you get more clicks and better search rankings.
How do I set a custom blog description in WordPress?
You can use a plugin such as Yoast SEO to setup tailored descriptions for each of your blog posts.
How long it takes for my meta description to show up on Google?
It will take a few days for your custom meta description to show up on Google. Sometimes it will show up instantly. More on it later this post.
How Your Blog Description Appears in Google Search?
Your custom blog description that you set will act as the snippet that shows up in Google, Bing or DuckDuckGo. If you don’t have a meta description, it will show a line or parts of your blog text that has the keyword in it.
In the past search engines displayed up to 150 letters or so in the search results. This has been changed recently and now you can write double the previous amount.
Here is an example of a Google listing without a custom meta tag:
But take a look at this other one, it shows a custom blog meta description:
The best way to actually see how it looks in Google search is to wait a few days for the search results to update. You can also preview it by checking it in the Yoast SEO plugin.
Blog Description Examples
Here are some of the blog description examples from some of the top blogs.
Lifestyle Blog Description Examples
Here are the blog descriptions from some of the top lifestyle blogs:
Travel blog description examples
Here go the descriptions from some of the top travel blogs:
How to Describe Your Blog in One or Two Sentences?
How do you describe your blog? That’s your meta description. Let’s say you have a blog called KidsToys, and you blog about handcrafted toys for kids. How do you describe it to a friend?
“I write a blog about handcrafted toys for kids. I compare various stores, review them so you can get the best one for your kids.”
But how can you translate that into a description for your blog?
You can try this:
“KidsToys is a blog reviewing handcrafted toys from various retailers. Read and see various items which are good for gifts on birthdays or festivals.”
Now that you get an idea, let’s move on to the blog description for your individual blog articles:
Copywriting Tips to Make the Blog Description more Compelling
Searcher searches for information, they have 10 options to choose, which one they will click on?
You have to write an appealing description for your article page. Start with an action like,
- Learn how to..
- Get all the..
- Take a look at how..
Then add a cliff hanger like,
- after conducting the research we found..
- what we expected but when we..
- 10% increase after applying this method..
Then end your description with a Call To Action, CTA:
- ..Click Here!
- ..Learn How!
- ..Want To Know More?
Add a keyword in your description when possible.
Using the ideas above we can write an appealing meta description like this:
“Looking for unique gift for kids this Christmas? Check out these 10 cool handcrafted toys you can gift your toddler this Christmas! Read on!”
Use Main Keywords in Your Blog Meta Description
What’re the top keywords you want to rank for? Just forget about your keyword, think just the topic. What is the topic you cover in your blog? For me, I cover blogging since the blog is “BlogKori” so I will be including that into my blog description.
Also read: Using long tail keywords for blog traffic
How to set your custom blog description in WordPress?
You have written a good description for your blog, now it’s time for you to plug it into your website code. Fortunately, for WordPress bloggers, it’s very easy to do it without even having to touch a single line of code.
The best way to set a custom blog meta description is by using a popular WordPress plugin called Yoast SEO. Install and activate Yoast SEO and head over to SEO > Search Appearance in your site backend:
Now enter your awesome new blog description under the Meta description textbox and click save changes.
This option sets the blog description for your entire blog for when someone searches for the blog name in Google search. Like the ones you saw earlier in the blog description examples:
To set the description for individual posts and pages, you will have to edit that particular post. Let’s say I am updating an older post from my blog. I will go to Posts > All Posts, highlight the post and click on edit:
Now on the next screen, scroll down to find the Yoast SEO section and click on the arrow to reveal Yoast SEO options:
Now you will see a preview of your blog post in Google search. Click on Edit snippet to reveal the snippet editor:
Type in your custom description in the Meta description textbox.
As you type in, you will see the preview on top of the Snippet Preview area, also an orange bar underneath the text box.
Once you have written enough text of a certain length (ideally around 150 letters) you will see the bar turning green, which means you are good to go.
You are allowed to go overboard and write more, but as you will notice, a very long blog description will just cut off from the snippet preview which is just a waste of effort.
Once you are happy with your custom blog description, click update on top of the page to save your changes.
As you can see writing a good blog description is both an art and science. I leave it over to you. How do you write your meta descriptions? Is it working to grab more clicks? Let me know in the comments, please.