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Today I am going to show you how you can write an effective blog description that will help you describe your blog to the users and search engines like Google and Bing.
Here’s a template of a blog description that can get you started writing one: [blog name] is a blog that helps [target audience] do/achieve [desired benefit]. You should include your blog name and author name, add the topic and keywords, add your credentials and use power words to write an effective blog description.
This kind of optimization also helped my blog posts to stand out and get higher click through rates both from Google and from Facebook social share.
In this post, I will show you how you can write a good blog description, what are some of the examples of other top blogs and finally give you a step-by-step overview of how you can setup descriptions for your own WordPress blog.
So without further ado, let’s dive in:
- 1 Frequently Asked Questions:
- 2 This is How Your Custom Blog Description Looks Like in Google Search
- 3 Blog Description Examples
- 4 Your Blog’s Description is Just an Elevator Pitch
- 5 How to set your custom blog description in WordPress?
- 6 Next Steps
Frequently Asked Questions:
Before I dive into the details, if you are a beginner you may have some questions about blog descriptions. If you know very well what I am talking about, then feel free to skip to the next section below.
What is a blog description?
A blog description is a short summary of what your blog is about. In the context of SEO, we are talking about the meta description which shows up in search listings and social media shares.
What is a Meta description tag?
A Meta description tag is a special HTML meta tag that tells a computer, such as Google what the entire page is about. Here’s how it looks in code:
Why is it important to write a custom meta description?
With a custom blog description, you can say exactly what your page is about and stand out from other websites. This can help you get more clicks and better search rankings.
How do I set a custom blog description in WordPress?
You can use a plugin such as Yoast SEO to setup tailored descriptions for each of your blog posts.
How long it takes for my meta description to show up on Google?
It will take a few days for your custom meta description to show up on Google. Sometimes it will show up instantly. More on it later this post.
This is How Your Custom Blog Description Looks Like in Google Search
You must have come to this post by making a Google search, so you probably know how search listings look like. What you may not know is, you can control the title and description for your own site. Take a look at this description of A Cup of Jo, one of the top lifestyle blogs:
This is good because:
- You are telling the potential visitor what exactly your blog is about
- You get to entice the searcher to click on the search result
- With more clicks, you get to gain higher search rankings
But when someone does not provide a custom blog description, Google will be in charge to pick one for you because it does not want to leave the description field blank.
Here is another example from yet another popular lifestyle blog that does not have a custom blog description:
In this example, Google couldn’t find an appropriate Meta description tag, so it picked the first few sentences and words it could find containing the search term (Barefoot Blonde).
Why is this bad?
- Searchers don’t have a clue what this blog is about, so they will click less
- With fewer clicks, Google will put this listing down in the search results
- You are leaving valuable traffic (and money) on the table by not taking advantage of your search listing
So now that you know how a blog description looks like in Google and why leaving it empty is a bad idea, let me show you a few more examples from some of the other top blogs. This will surely give you some inspiration to write your own.
Blog Description Examples
Here are some of the blog description examples from some of the top blogs.
Lifestyle Blog Description Examples
Here are the blog descriptions from some of the top lifestyle blogs:
Travel blog description examples
Here go the descriptions from some of the top travel blogs:
Now let’s discuss how we can write a good blog description below.
Your Blog’s Description is Just an Elevator Pitch
The best way to come up with a good description of your blog is to think of it as an elevator pitch. An elevator pitch is your business explained in 2-3 lines. The name comes from the idea that if you can pitch your business when you are inside an elevator.
After looking at the top blog description examples, you must have had an idea of how they are worded together. Use this format to get started:
[blog name] is a blog that helps [target audience] do/achieve [desired benefit]
Although I am not a copy-writer, here are some of the tips I can give you based on the well-written descriptions we looked so far:
Often times popular blogs are run by one person which makes the author famous. Include your name in the description for when someone searches for your name to find your blog. Adding your name also shows the human side of the blog.
Add your main blog topic and keywords
Have your main blog topics, like the main categories in the description which will help people find your blog even if they don’t know the name of it. You should also have the primary keywords somewhere in your blog description.
Add your credentials to stand out
One good way to stand out from other blog listings in Google search is to offer your credentials in the blog description. Mention any award or achievements that show that you know what you are talking about.
Use power words
When describing your blog, always try to include power words, emotional triggers and call to action to intrigue the visitor.
Keep it within 150-155 characters long
The final tip I want to give you is to keep your blog description within 150-155 characters. Google doesn’t have any concrete limit now because these days depending on the type of result, the amount of text can go way higher. But a general rule for blogs is to keep within this character length.
When you are going to sit down and write your blog description, you may not have a clue for how many letters you have typed, so you can always check the character count using this online tool.
Now that you know how to write killer blog descriptions, let’s have a look at how we can actually set it up for your WordPress blog.
How to set your custom blog description in WordPress?
You have written a good description for your blog, now it’s time for you to plug it into your website code. Fortunately, for WordPress bloggers, it’s very easy to do it without even having to touch a single line of code.
The best way to set a custom blog meta description is by using a popular WordPress plugin called Yoast SEO. Install and activate Yoast SEO and head over to SEO > Search Appearance in your site backend:
Now enter your awesome new blog description under the Meta description textbox and click save changes.
This option sets the blog description for your entire blog for when someone searches for the blog name in Google search. Like the ones you saw earlier in the blog description examples:
To set the description for individual posts and pages, you will have to edit that particular post. Let’s say I am updating an older post from my blog. I will go to Posts > All Posts, highlight the post and click on edit:
Now on the next screen, scroll down to find the Yoast SEO section and click on the arrow to reveal Yoast SEO options:
Now you will see a preview of your blog post in Google search. Click on Edit snippet to reveal the snippet editor:
Type in your custom description in the Meta description textbox.
As you type in, you will see the preview on top of the Snippet Preview area, also an orange bar underneath the text box.
Once you have written enough text of a certain length (ideally around 150 letters) you will see the bar turning green, which means you are good to go.
You are allowed to go overboard and write more, but as you will notice, a very long blog description will just cut off from the snippet preview which is just a waste of effort.
Once you are happy with your custom blog description, click update on top of the page to save your changes.
Do the same for all of your important blog posts.
Now that you know how to write a good blog description and implement it in your blog, go ahead and start writing one.
But before you do that, please leave a comment telling me what tips are you going to implement for your blog.