How to Write an Effective Blog Description (with Examples)

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Today I am going to show you how you can write an effective blog description that will help you describe your blog to the users and search engines like Google and Bing.

Here’s a template of a blog description that can get you started writing one: [blog name] is a blog that helps [target audience] do/achieve [desired benefit]. You should include your blog name and author name, add the topic and keywords, add your credentials and use power words to write an effective blog description.

This kind of optimization also helped my blog posts to stand out and get higher click through rates both from Google and from Facebook social share. 

In this post, I will show you how you can write a good blog description, what are some of the examples of other top blogs and finally give you a step-by-step overview of how you can setup descriptions for your own WordPress blog.

So without further ado, let’s dive in:

Frequently Asked Questions:

Before I dive into the details, if you are a beginner you may have some questions about blog descriptions. If you know very well what I am talking about, then feel free to skip to the next section below.

What is a blog description?

A blog description is a short summary of what your blog is about. In the context of SEO, we are talking about the meta description which shows up in search listings and social media shares.

What is a Meta description tag?

A Meta description tag is a special HTML meta tag that tells a computer, such as Google what the entire page is about. Here’s how it looks in code:

Why is it important to write a custom meta description?

With a custom blog description, you can say exactly what your page is about and stand out from other websites. This can help you get more clicks and better search rankings.

How do I set a custom blog description in WordPress?

You can use a plugin such as Yoast SEO to setup tailored descriptions for each of your blog posts.

How long it takes for my meta description to show up on Google?

It will take a few days for your custom meta description to show up on Google. Sometimes it will show up instantly. More on it later this post.

This is How Your Custom Blog Description Looks Like in Google Search

You must have come to this post by making a Google search, so you probably know how search listings look like. What you may not know is, you can control the title and description for your own site. Take a look at this description of A Cup of Jo, one of the top lifestyle blogs:

Cup of Jo is a daily women’s lifestyle site founded by Joanna Goddard that covers style, design, culture, food, travel, relationships, and parenting.

This is good because:

  • You are telling the potential visitor what exactly your blog is about
  • You get to entice the searcher to click on the search result
  • With more clicks, you get to gain higher search rankings

But when someone does not provide a custom blog description, Google will be in charge to pick one for you because it does not want to leave the description field blank.

Here is another example from yet another popular lifestyle blog that does not have a custom blog description:

Image hint to my secret project | Amber Fillerup Clark | Barefoot Blonde. 0 Likes | like the post +. This month I will be announcing something really exciting that I …

In this example, Google couldn’t find an appropriate Meta description tag, so it picked the first few sentences and words it could find containing the search term (Barefoot Blonde).

Why is this bad?

  • Searchers don’t have a clue what this blog is about, so they will click less
  • With fewer clicks, Google will put this listing down in the search results
  • You are leaving valuable traffic (and money) on the table by not taking advantage of your search listing

So now that you know how a blog description looks like in Google and why leaving it empty is a bad idea, let me show you a few more examples from some of the other top blogs. This will surely give you some inspiration to write your own. 

Blog Description Examples

Here are some of the blog description examples from some of the top blogs.

Lifestyle Blog Description Examples

Here are the blog descriptions from some of the top lifestyle blogs:

Travel blog description examples

Here go the descriptions from some of the top travel blogs:

Now let’s discuss how we can write a good blog description below.

Your Blog’s Description is Just an Elevator Pitch

The best way to come up with a good description of your blog is to think of it as an elevator pitch. An elevator pitch is your business explained in 2-3 lines. The name comes from the idea that if you can pitch your business when you are inside an elevator.

After looking at the top blog description examples, you must have had an idea of how they are worded together. Use this format to get started:

[blog name] is a blog that helps [target audience] do/achieve [desired benefit]

Although I am not a copy-writer, here are some of the tips I can give you based on the well-written descriptions we looked so far:

Include your blog name and author name in the description

Often times popular blogs are run by one person which makes the author famous. Include your name in the description for when someone searches for your name to find your blog. Adding your name also shows the human side of the blog.

Add your main blog topic and keywords

Have your main blog topics, like the main categories in the description which will help people find your blog even if they don’t know the name of it. You should also have the primary keywords somewhere in your blog description.

Add your credentials to stand out

One good way to stand out from other blog listings in Google search is to offer your credentials in the blog description. Mention any award or achievements that show that you know what you are talking about.

Use power words

When describing your blog, always try to include power words, emotional triggers and call to action to intrigue the visitor. 

Keep it within 150-155 characters long

The final tip I want to give you is to keep your blog description within 150-155 characters. Google doesn’t have any concrete limit now because these days depending on the type of result, the amount of text can go way higher. But a general rule for blogs is to keep within this character length. 

When you are going to sit down and write your blog description, you may not have a clue for how many letters you have typed, so you can always check the character count using this online tool.

Now that you know how to write killer blog descriptions, let’s have a look at how we can actually set it up for your WordPress blog.

How to set your custom blog description in WordPress?

You have written a good description for your blog, now it’s time for you to plug it into your website code. Fortunately, for WordPress bloggers, it’s very easy to do it without even having to touch a single line of code. 

The best way to set a custom blog meta description is by using a popular WordPress plugin called Yoast SEO. Install and activate Yoast SEO and head over to SEO > Search Appearance in your site backend:

Now enter your awesome new blog description under the Meta description textbox and click save changes.

This option sets the blog description for your entire blog for when someone searches for the blog name in Google search. Like the ones you saw earlier in the blog description examples:

To set the description for individual posts and pages, you will have to edit that particular post. Let’s say I am updating an older post from my blog. I will go to Posts > All Posts, highlight the post and click on edit:

Now on the next screen, scroll down to find the Yoast SEO section and click on the arrow to reveal Yoast SEO options:

Now you will see a preview of your blog post in Google search. Click on Edit snippet to reveal the snippet editor:

Type in your custom description in the Meta description textbox. 

As you type in, you will see the preview on top of the Snippet Preview area, also an orange bar underneath the text box. 

Once you have written enough text of a certain length (ideally around 150 letters) you will see the bar turning green, which means you are good to go.

You are allowed to go overboard and write more, but as you will notice, a very long blog description will just cut off from the snippet preview which is just a waste of effort.

Once you are happy with your custom blog description, click update on top of the page to save your changes.

Do the same for all of your important blog posts.

Next Steps

Now that you know how to write a good blog description and implement it in your blog, go ahead and start writing one.

But before you do that, please leave a comment telling me what tips are you going to implement for your blog.

36 thoughts on “How to Write an Effective Blog Description (with Examples)”

  1. Determining the keywords is one of the toughest parts of on-page SEO and can take some time to determine.

    Browse some blogs and it is shocking how many don’t bother setting their description and keyword tags.

    1. Choosing the right keywords for you site is a not an easy work. One of the most trustable tools which help me with this task is Google Adwords which is better than more paid software. I think you are right Geoserv saying that a big number of blogs doesn’t set up their keywords and description.

  2. Hey Tamal, saw your post about google analytics. But I do not see a way to check individual pages PR. Can you tell us how you checked the PR of your individual posts? Thanks.

  3. Tamal, I have the All in 1 SEO plugin. It has the option for using categories as Meta Keywords. Do you see a way to use tags too?

  4. @krjx: I have to search for an easy tool to check PR of individual pages. I’ll tell you later about it.

    I use “WP all in one SEO pack” there’s three fields, one for title, one for description and the 3rd one for keywords.

    Take a look at this posts title and the title in the browser window, both are different. This is because I set a different and long version for meta title.

  5. While the wordpress plugin your mentioned here is a very essential tools for wordpress user, you still need to find out the best keyword for your blog.

    In the past I used to use overture but now, I look through some keyword used by similar website for a guide.

  6. Categories and tags are also very important for ranking. Just take a quick look at Google’s webmaster tips videos and you’ll see how they like webmasters to setup websites for ranking in their search.

  7. Every time I think of starting a new blog I draw a pic of it first to, but, only to get an idea of ad and content placement. Meta descriptions should best describe the content on your page/s.

  8. Good meta description writing is a little bit tough to apply some keywords in a post. Sometimes it feels me so much enjoying and I like to add meta description on all of my posts. Great post again.

  9. Changing the title and keyword can hurt your blog’s ranking and reputation. Even sometimes changing the design of a well-established site or blog can also do a positive or negative effect on it. And it’s true – The sooner the better.

  10. Another point you can add.

    Over effective titles may harm reputation of blog too.

    For example, if meta title starts in ALL capital or title start with “SHOCKING TRUTH of xyz..” may sometime annoy visitor when there is actually no shocking truth there.

  11. Before I write any blog post on a number of my blogs I always do some keyword research first. By doing the keyword research before hand you will already know what to write about. This makes things easier to build a description as well. It does no good to write a post that is heading to the most saturated search term of the bat. So do the keyword research before you start any of your blog post and things get that much easier.

  12. Hi Tamal,
    As a new Blogger, every day I learn something from blogkori.com. I could not but thanks to creator of Blogkori. Eid Mobarak to you all.

  13. This post is great, use keywords and description to describe your article, they are used to show how your article works in limited words.
    You can install some seo plugins in wordpress to set the page title, description and keywords.

  14. Muhammad Idrees

    Hi Tamal, Thanks for the good post.
    Ok, I understand about the meta keywords, one could set with searching keywords related to this target site. But I am not sure about ‘meta description’, what should be the content in it. Could you please elaborate some detail providing any example?

  15. Awesome and very informative post. Well said, There’s nothing special about those Meta tags, your blog’s “every word is a keyword”. And agreed, blog title, description etc should not be changed frequently, as it is bad for SEO and also it effects the blog ranking. Thanks for sharing this info 🙂

      1. Hi, I have changed my comment option. Now what can I do to make my blog SEO friendly and get higher pagerank? Can you tell me? Thanks

  16. hi i am rohit basak and i want your help to make my blogger more better so that i am thankfull towards you. I noticed that you have a great blogging experience.

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