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Here’s an interesting problem, you want to start a blog, but you are not being able to decide on a single topic. You want to talk about your professional expertise, you want to share about your hobbies, you also want to talk about PIZZA!! Why not cover all the topics in your blog, since that would bring a variety of visitors?
But in BlogKori, we are interested in building a blog as an online asset, and for that,
We have one golden rule for success:
Cover one topic per blog.
Can I blog about more than one topic? No, you should only cover one central topic per blog if you want to grow it fast. Blogging about more than one topic makes your blog diluted and you will lose your reader’s interest. To grow your blog quickly, you should always blog about one topic per blog.
Having a single topic to cover in your blog cuts down the workload because now you know how many articles you want to write. When you blog for just a single topic, your readers will see you as an authority in that field, that is not possible when you are covering many different unrelated topics. Finally, Google favors a single topic blog for topical authority rather than a multi-topic one.
The one time when you can blog about more than one topic is when you have already covered the primary topic with enough blog posts and now it’s time to expand your niche. But in that situation, you will have to make sure the next topic is closely related to the first one.
Now that you have got a basic idea for why you would want to blog about one topic, let me give you a more in-depth analysis.
Having a single topic blog cuts down the workload
When you are blogging to build a passive income, you don’t want to make blogging your fulltime job. We need to write a specific amount of blog posts so for niche sites, that number is around 20-30 blog posts. By starting a blog on a single topic, you can easily reach that number.
And once you have written 30 quality blog posts on that topic, you will find that you have covered all the important topics of your niche. After that, it’s very easy to manage your blog, because all you have to do is to update these posts with new information and maybe post a new article every now and then.
Let’s see what happens when you have a multi-topic blog. You decided you want to talk about your professional experiences, your hobbies, and PIZZA!!
You start your blog by writing a few articles talking about all the topics. After a while, you notice you haven’t written enough about your hobby, so you start posting more about that.
Sometime later, you realized you have 20 posts about hobbies, 20 about your profession, and only six for pizza. You suddenly get the urgency to write fourteen more posts about your favorite food.
As a result, the year passes, but your blog never gets complete. And since your blog topic is all over the place, it’s really hard to pinpoint something specific. For this very reason, you won’t know what’s your strongest post that is giving you the most bang for the buck.
To save you from all the trouble, it’s better to have a laser-targeted focus for your blog. If you want to talk about pizza, then why not start a personal blog on the side?
Since you have a definite, yet a low number of posts to write, the side-effect of this approach is building topical authority.
Some of the single topics are actually too broad if you think about it. Your single topic could be pets, but that covers cats, dogs, horses, fish, birds, and the entire animal kingdom. You could focus on dogs, but even then there are too many dog breeds and too much to cover. We want to pick a specific niche where we could be the authority in the field.
You could be that guy who is an expert in pugs. You could be the goto girl when it comes to oriental necklaces. When you focus on a single topic, you can build an authority fast and this gigantically increases the chance of success.
This is how it works in the real world,
Someone will come to one of your blog articles following a search result.
If they like what they read, they will be interested to stick around and check out your other blog articles on the same topic. During this time, if your blog really helped the reader get the information they wanted, they will become your blog follower.
Now even if they didn’t bookmark your site or sign up for your mailing list, they will still make a mental bookmark for your blog. When the next time they think about the topic, they will come back to your blog and look for other articles about the same topic. As time goes on, this reader will become your true follower and you are going to become the goto guy/girl for them whenever they need info about the topic.
Since we already know, a single topic makes it easy to complete our blogs, you will have enough updated information to cater to all the needs of your target audience. Your audience will love your blog and do you know who else is gonna dig your blog? Google.
Google loves single topic blogs
Since you are blogging on a single topic, you will have an easy time climbing the search rankings of Google search.
Let me explain,
If a person is searching for “how often should I feed my cat?“
And there are two websites competing for it,
Site #1 is a large site about pets, they talk about cats, dogs, fish, and even horses. They have 1,000+ articles and one of the articles best matches this topic on how often you should feed your cat.
Site #2 is a niche blog that talks all about cat food: what to feed them, when the cat is hungry, the side effects of feeding the wrong food, etc. you get the idea! This site only has 20 articles but they all are super focused on feeding the feline companion.
Chances are, Google will love to rank the smaller site on top of the large site just because the smaller site has a much higher topical authority.
Google and other search engine do this because they like to understand the search intent of the user. This means if the person is concerned about feeding their cat, there is a high chance they actually have a cat and will have other questions about it. If Google can direct the searcher to the best website for this problem domain, it’s a win for them and the visitor.
Using a single-topic focus will easily help you get higher search rankings quickly.
At this point, it’s worth to mention, when it will be the right time to blog about more than one topic.
When can you blog about more than one topic?
Earlier, you learned that when building a blog as an online business, there is no point in diluting the blog with multiple topics. However, there is one situation you could benefit from blogging about more than one topic, and that’s when you are expanding your blog niche.
Let’s say you created a blog about training pug dogs. After working for months, you have written 30 blog articles and covered almost everything in your niche. The blog is also getting a steady amount of visitors every month and it’s growing. Now you can take your blog to the next level by targeting another topic.
You can target a new topic, but make sure it is highly related to your first one. When you are blogging about training pug dogs, you can cover a new topic like food for pug dogs, or competition training for pug dogs, you get the idea.
You may also expand your topic beyond pug dogs and target another breed like training a Doberman.
At this point, your audience consists of pug owners and it’s common for a dog owner to have multiple dogs of different breeds so they will benefit from the new information. This way you can expand to other dog species and maybe even target the entire dog training broad category. Using this process, you are growing your niche blog into an authority blog.
It’s okay to experiment, but don’t go so far away from your core topic to write about motorcycles when your blog is about dogs (unless you are writing about dogs riding motorbikes).
You should always blog about one topic when you are blogging to build a passive income. This will cut down your workload so you can build a helpful blog fast. Focusing on a single topic or niche is ideal to quickly build your topic authority; your readers and Google will love you for that. Finally, you can target a new related topic once you have fully covered the first topic but make sure it’s highly relevant to your blog theme.
Now that you know why you should blog about a single topic, here are the next steps:
- Pick the central topic of your blog
- Go ahead and start your blog the right way
- Leave a comment on this blog to let me know what’s your blog topic