This is web 2.0 and today everything has changed. To get more leads, you have to try out new and innovative marketing methods. To get the most ROI, you have to learn new things and do what everyone’s talking about.
This is not like the old times where online business was done with a static corporate website; today’s online venture should be social and you have to do it the right way. By adding a blog on your website (like your-business.com/blog) you can convert more traffic into leads. Here are some reasons why your business needs a blog,
1. Two Way Social Connection
Today’s online business is done socially and traditional banners, ads and other ways of promotions are less effective. Your blog is the biggest social influencer and it’ll help your readers turn into valuable leads. Blog is a form of two way connection; that means they can comment on your blog posts and you can reply to them. This makes them come to your site often and to trust your brand.
2. Free Information for Your Customers
If you provide a blog with relevant informative posts, your visitors will transform into readers -because they don’t have to pay for it. This will help you to keep them connected and build your list through news letters and email subscriptions. Your readers can be transformed into valuable customers with your blog.
3. SEO (Search Engine Optimization) Value
Are you paying a lot of money into SEO and to bring your name in the top search pages? It’s hard because more and more companies are coming into SEO. Your main site may have 5-10 pages, so it’s even harder to get into the top position. Blogging creates new pages every time you post a new article. Most of the time a blog article out ranks the entire site. This makes you get more SEO juice to your site.
4. Viral and Free Promotion
In today’s marketing, social promotion works better than advertisement. Because social media is free and the users are influenced, they promote what they love! This means you can bring a lot of traffic to your site with viral promotion by writing great quality blog articles.
5. Learn How to Do it Yourself
New business owners spend a lot of money for advertisement, SEO and social promotion. What they get is very low return for their money. But if you learn how to market your business your own, you can spend that money to develop your business. Blogging is a great social tool and it helped me to learn new ways of lead capture, SEO and social traffic; the same way you will learn too.
There used to be a public page rank which I talked about in this post. Right now the public page rank is discontinued, but the internal page rank is still active. So you can still use the information on this article useful.
To help you understand the concept of the google page rank you need to know what are ranks. Ranks are used in military, defense, police, and troops all over the world. In such manner, the power and authority are divided among all soldiers and officers. Every member of an organization, such as in the army has a special symbol attached to their uniform that identifies their rank.
Superior officers have ranked in their shoulders as stars. My father is a police officer so I know quite a lot about ranks, stars an badges. This is the only visual way to quickly identify a soldier’s seniority.
In the military it takes years of service, heroic efforts, track records, some recommendation and maybe some links. Generally, a soldier or an officer will advance ranks just 3-4 times in a career. It is very rare for someone to be demoted to an inferior rank, but it is possible.
If we take that concept on the internet there is a rank called the google page rank (Named after Larry Page, co-founder of the website). So the guys at google thought why not set up a system that will rank websites according to how many links they have.
A link or a backlink is like a vote. For an example here I linked to google -if you click on it you will go to their website. This is called a backlink.
Links are the main currency in the web world and google gives more importance to those sites that have more quality backlinks pointing to them. The more backlinks you have, the better chances you will get to achieve page rank. But over the years the page rank technology has been changed heavily. Now page rank is calculated with the number quality backlinks pointing at your website.
Here is a picture that will help you to understand the basic concept of page rank technology.
On the picture, imagine that, all of the colored balls are websites. The big yellow ball is Google. All of the sites are linking to google that’s why it has become bigger and have higher page rank. The green smaller balls are new sites and have no links pointing to them, so they have no page rank. The big yellow ball is pointing to the red ball which has no other backlinks but still, it has achieved a bigger status just because a far bigger website has linked to it. This is just a basic image of page rank, and the actual image may blow up your mind.
To check the page rank of your website visit this page. Now you can see the page rank of your website. If your site is new you may have a N/A over there.
Blogs or websites don’t get page ranks, only the web address(www.yoursite.com) gets page rank. Its not that difficult to get a page rank. When I started my first blog few years ago it took only 3 months to get Page Rank 3 from 0. When I transformed the address to my own domain, it started all over again with No page rank.
There are 12 status of google page ranks, it starts from No Page Rank, then page rank 0 to page rank 10. The higher is better. The more ‘quality’ links you have the better rankings you will get.
Page Rank is Not That Important
Please remember that having a big page rank doesn’t mean that this site is better. People can pay money to buy links and get a higher page rank. In blogging, first, you should focus on your articles and the quality of your blog and the ranks will come automatically.
Over the last couple of years, the toolbar page rank has been changed a lot and right now it is no longer an important aspect in SEO. At the moment getting a page rank of 4 is way much harder than it was 5 years ago. This is only because google does not values every backlink that your page has. Some new changes of the google algorithm gives your site negative values for gaining links aggressively or spammy ways.
Page rank may not be important nowadays but it is still one of the 200 search ranking factors of Google. Also, it is still a good pricing factor for websites. On auction sites such as Sedo.com, a website with a high page rank will sell for higher prices.
How Do I Get More Page Rank?
You will still want to get a good page rank because it’s one of those shiny things that will make you feel special. One thing is sure, the page rank does not work like 1,2,3,4.. instead, it works like x1 x2 x3 x4 and so on. This means if it took 1 link to get to the page rank of 1. It will take 10 links to get to PR2 and then it will take 100 to get to the next level -you get the idea.
Don’t be upset, there is a way around for this too! You can get a link from a page that has a high page rank. So you will get some link juice to your website. Get one more link from another high-value page and you will get some more link juice.
So the equation is simple, in order to get more page rank, you need to obtain more links. You can go for a large number of small value links or a few numbers of high-value links -the choice is yours.
So start building some incoming links to your website and after a few months on the next page rank update, you will see some positive changes to your website page rank.