Case Study: Attracting More Blog Traffic with Long Tail Keywords

Attracting More Blog Traffic with Blog SEOMy blog gets 80-90% of its traffic through search engines. When I started my blog I didn’t know the meaning of SEO. I just wrote articles and over time these articles got high places in search engines. Now I get tons of traffic everyday from Google, Yahoo, Bing and many sites that I haven’t heard of.

Now if you don’t know what the heck does SEO means, S.E.O. is Search Engine Optimization. A type of internet marketing where you optimize your pages so that it will appear higher on search (Google).

For an example when you search “BlogKori” my blog will come up on top of the search results. This is because my blog is optimized for this term. I will write a brief guide in the upcoming weeks on blog SEO, for now let us continue.

So when it comes to getting traffic for new blogs, it is a very painful to get new people to visit your website. As blogging is like a business, things take time to mature. In this post I will give you some examples of how blogging helped me get search positions and how I get extra visitors every day. [Continue reading…]

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How to Offer an Ebook Download Using Feedburner

As you have learned in my last few posts how to create a PDF ebook from a word doc and then where to host your ebook for instant download. Now in this post I would like to share how you can offer your ebook through feedburner.

feedburnerFeedburner is a free blog RSS service and it is a must when it comes to setting up your blog. Feedburner has a free email delivery service and people can sign up for your blog posts through email. We can use this as a method to deliver your ebook and for your ebook you can get more blog subscribers.

So here is what you have to do. Go to feedburner and sign in to your feeds. If you don’t have feedburner, then use this guide on feedburner to set it up. Now go to your blog feed.

You will see a publicize tab on top:

offer ebook in feedburner publicize tab

Then choose email subscriptions from the left (you may need to activate this service): [Continue reading…]

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Where and How To Host Your Ebook as an Online Download

You created your ebook, now it’s time for you to host it somewhere so that people can have it as a free or paid download. Having a downloadable PDF ebook is a great little bonus you can provide to your readers. It can also serve as a way to share useful documents to your clients or customers.

When it comes to delivering an ebook to your user, you can achieve it in many ways such as:

  • Emailing it to your subscriber
  • Third-party ebook hosting services
  • Self-hosted solution

Emailing the PDF ebook directly

This is no brainier when the PDF ebook is just under a few megabytes. It’s also convenient when you just have to mail it out to a few recipients every now and then. But this approach is not scalable and you are left with a chore to manually send out emails to your interested parties. 

You can solve this issue with the use of an email auto-responder system but even then they will only do the delivery part and not the hosting part. You will be left with the same issue as before.

Third-party ebook hosting services

These are services that offer both free and paid solutions. But I would want you to stay away from these services because oftentimes these services put advertisements alongside your ebook. This does not look professional if you are profiting from the ebook or from your blog. Also, even if you pay them to serve your ebook, your customers are still going to be in their system. So the best option for a blogger to host their ebook would be the self-hosted solution.

Self-hosted solution

Your web hosting company allows you to host the ebook directly under your website brand. This is the best solution because you can keep your blog branding and not sending your users to third-parties. It is also the most convenient and cost-effective solution because you can host the ebook directly on your blog hosting and no need to pay for an extra fee.

For the rest of this article, I am going to show you how exactly you can take advantage of your hosting account and set up the self-hosted ebook option. 

If you are not blogging on a self-hosted platform, I highly recommend you do and get started by following this tutorial.

No matter which option we choose below, we are going to:

  1. Upload the pdf ebook
  2. Get the public link to that PDF
  3. Copy the link and use on the download page

Preparing the ebook before uploading:

Have the ebook ready on your computer.

Make sure the ebook is a PDF file.

Rename the ebook to make the name of the ebook easy to read and understand.

Don’t use any spaces in the ebook name, replace spaces with hyphens (-)

Host Ebook on WordPress Media Library

Login to your WordPress dashboard and choose Media > Add New

Now click on the “Select Files” button to find the ebook from your computer or drag and drop the file from the folder to this window.

The ebook will be uploaded and you can see it below. Click on the Edit link to open the file properties page:

Now copy the public link from File URL field and put the public link in a text file for future use.

Some caveats to this approach:

WordPress limits the maximum file size for file uploads. Depending on your WordPress installation and server configuration, this value can be high or low.

If your ebook happens to be larger than the allowed file size shown, you will have to have it increased by a server administrator. Don’t worry, if you are using a modern web hosting company such as Bluehost, you will find that the upload file limit is 256 MB. However, if for some weird reasons you find the limit is too low or the file you want to upload is crazy large, then you can ask their support staff to increase the WordPress media upload limit.

Also, when you upload this way, the public file link is not very pretty:

https://blogkori.com/wp-content/uploads/2020/03/my-ebook.pdf

If you would like to have an easier to memorizable link to the public download file, follow the next option below.

Host Ebook on File Manager

Instead of having an ugly link to your ebook file, you can make it pretty and professional like this: yourblog.com/the-ebook.pdf when you upload it directly to your website file manager.

This can make it convenient to share with other people. For example, I have uploaded my web developer resume on my site like this. Whenever someone asks for my resume, I can just point them to this pretty link: tamalweb.com/resume.pdf

This is easy to memorize and makes me look professional.

In order to get a sweet link like this, you will have to upload the ebook directly to your website root folder. And for that, you will have to log in to your web hosting control panel.

I am using Bluehost as an example of how to host your ebook directly but the steps can be similar if you are using a different hosting company.

Log in to your web hosting control panel (Bluehost makes it a much more friendly user interface) Click on the “Advanced” menu:

You will be now directed to the control panel options. Click on File Manager:

This will open the file browser of your website. Click on the public_html folder:

Locate your website root directory. When you see wp-admin, wp-content and wp-includes, you will know that you are in the right folder. Click on Upload button to upload your pdf ebook in this level:

You will see a new window where you can upload your PDF file. Select the file and choose from your computer.

It will upload…

Go back and you should see your ebook in the directory listing:

Now you have a sweet link to your PDF ebook or document you can share to your friends or interested parties. Visit: yoursite.com/my-ebook.pdf to verify that the ebook is loading correctly.

At the end of this process, you will have a download link like this:

https://blogkori.com/my-ebook.pdf

One downside of this approach is you have to do this process every time you want to make an update to your ebook. When the next time you upload a new ebook make sure you are overriding existing files from the file uploader:

How to Deliver Your PDF ebook

Now that you have hosted your ebook on the internet, it’s time to distribute it.

One way to do that is to make a “Thank You” page or a “Downloads” page on your website.

Once again, WordPress makes it very easy for you to create a page and offer the download.

Go to Pages > Add New:

Enter the copy of your page:

You can then make a link that will act as the download button. Just edit the page and link out that word or download button as your ebook download.

Select the appropriate text and click on the chain icon:

Now paste your public URL to the ebook file we created from earlier steps:

Click the Apply button to make it a download link:

The link is ready!

Save and publish your page

It’s a common strategy to have a download or thank-you page that we will redirect the user to after they perform an action.

You may also put this download link in an email auto-responder system. Just put this link in the welcome email when someone signs up to your email newsletter.

Next steps

  • Create your ebook and distribute it
  • Add value to your brand by blogging regularly
  • Leave a comment and let me know your thoughts


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How to Create A PDF Ebook Using Google Docs

create a PDF onlineOn this post I will write about how you can create ebooks to offer in your blog as downloads in PDF version. PDF files are very popular and it can be opened in mobile phones, smart phones, iphones and ipads as well as computers. In google chrome PDF can be opened and read right on the browser.

If you want to get more traffic from your blog and make money then you can offer free PDF downloads as a part of your content. Most internet marketers use downloadable ebooks as a hook to get email addresses. Such as I am doing with my blog, I am offering this ebook in my sidebar so people can submit their info and get the book. You may offer your blog articles as PDF downloads so people can read it offline and can print it. You can also sell ebooks and make money. There are endless opportunities with ebooks but first let us learn how to create a PDF ebook using google docs.

Which Program to Use for Writing an Ebook?

To write an ebook, open your word application such as Microsoft word or any other word processor you may have. You can also use open office to create your ebook. You can put your older blog posts and make up an ebook or you can write one from scratch. [Continue reading…]

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Why should you write when no one is going to read it?

Blogging is not like the old times where people would like to spend hours in a blog to read every word from the post. This is the late 2009 and social media is soon taking over on all of your online habits. When was the last time you had read a post from the beginning to end? New media blog readers scan those headlines and will only click on the link they are interested; after appearing on your blog they will start to scan your site and if they are in a mood, they will tweet your post or comment on it if they are trying to build links for their site.

So why don’t you take a different approach to get the attention from your readers; harvest some traffic and monetize it? Here are some great ideas which will replace your boring blog posts,

Post a funny pic!

Yes I do know that too! 90% of the pages being popular on StumbleUpon are funny or worthless pictures. Take your camera and shoot a picture. If you don’t have one, then search on flickr and get a good one. Be sure to credit the photographer for that! (pic credits: demonbaby.com)

posting funny images on blog

Tell them the story they already know!

When there’s news, a lot of bloggers will be posting the story on their blogs. This is way of viral promotion and the way your readers will be benefited. The story doesn’t remains new but still people tend to promote the same story from different sites. This is nice way to get some juicy traffic from influenced audience.

By the way, did you know that facebook has aqcuired friendfeed for $50 million?

The FriendFeed team is extremely excited to become a part of the talented Facebook team. We’ve always been great admirers of Facebook, and our companies share a common vision. Now we have the opportunity to bring many of the innovations we’ve developed at FriendFeed to Facebook’s 250 million users around the world and to work alongside Facebook’s passionate engineers to create even more ways for you to easily share with your friends online. ~ff blog

Share a list of posts from the web!

This just works every time! You search the web for a topic and collect some very good resources. Then you list all of those links on a post and there you have your big list post. Not only your readers will love the collection, they will come to that page again and again to get to those articles.

Write a tutorial post

Figure out how you have connected the coffee machine to your power socket and write it on your blog! Here you have a great new tutorial: “How to connect your coffee machine.” Tutorial could be on anything and these are the most searched things on the web. Tutorials help the person looking for a solution and it will bring a lot of incoming links. Share it even if it’s a child’s play 🙂

Post a video

People just loves to see videos and even more if it’s funny or helpful. You can share a video from YouTube. The creator won’t be mad at you because you are promoting it.. just stay out of videos which are not there for sharing.

Show them your earnings

People are just crazzy about checking out what others are earning online. I found blogs with having only pay checks and nothing else! Just show your online earnings.

Tell them what you had in lunch

Yes, this culture is inspired by johnChow. When you have nothing to say, just show them what you had in lunch today!

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Top 5 Reasons Why Your Business Needs a Blog

business needs a blogThis is web 2.0 and today everything has changed. To get more leads, you have to try out new and innovative marketing methods. To get the most ROI, you have to learn new things and do what everyone’s talking about.

This is not like the old times where online business was done with a static corporate website; today’s online venture should be social and you have to do it the right way. By adding a blog on your website (like your-business.com/blog) you can convert more traffic into leads. Here are some reasons why your business needs a blog,

1. Two Way Social Connection

Today’s online business is done socially and traditional banners, ads and other ways of promotions are less effective. Your blog is the biggest social influencer and it’ll help your readers turn into valuable leads. Blog is a form of two way connection; that means they can comment on your blog posts and you can reply to them. This makes them come to your site often and to trust your brand.

2. Free Information for Your Customers

If you provide a blog with relevant informative posts, your visitors will transform into readers -because they don’t have to pay for it. This will help you to keep them connected and build your list through news letters and email subscriptions. Your readers can be transformed into valuable customers with your blog.

3. SEO (Search Engine Optimization) Value

Are you paying a lot of money into SEO and to bring your name in the top search pages? It’s hard because more and more companies are coming into SEO. Your main site may have 5-10 pages, so it’s even harder to get into the top position. Blogging creates new pages every time you post a new article. Most of the time a blog article out ranks the entire site. This makes you get more SEO juice to your site.

4. Viral and Free Promotion

In today’s marketing, social promotion works better than advertisement. Because social media is free and the users are influenced, they promote what they love! This means you can bring a lot of traffic to your site with viral promotion by writing great quality blog articles.

5. Learn How to Do it Yourself

New business owners spend a lot of money for advertisement, SEO and social promotion. What they get is very low return for their money. But if you learn how to market your business your own, you can spend that money to develop your business. Blogging is a great social tool and it helped me to learn new ways of lead capture, SEO and social traffic; the same way you will learn too.

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How to Choose a Good Domain Name for Your Blog

Domain/ web address is the most important thing of a blog website. Choosing the right domain will make you one step ahead of others. You must own your paid domain for your blog. The rankings you’ll achieve will be yours and in the long term, you’ll be allowed to sell it.

How to Choose a Good Domain Name for Your Blog

Domains are the base of the future business, so you have to be careful about choosing the right one for your blog brand. Once you setup one and started to market it, it’d be harder to change to another one. Here are some domain examples, [Continue reading…]

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How to re-create a dead/ abondoned blog?

Are you blogging for a long time, may be years? So I think you have a few abandoned/ dead blogs in your collection. Now you don’t know when you’ll feel creative to work on an old blog again; maybe your friend or partner have given you an old blog to re-populate it again -so how to start over again? Let’s find out!

dead abondoned blog

Why working on an old blog rather than starting a new one?

The answer is, “Old is gold!” in web life, old domains and sites are much appreciated because age is one of the important factors to get higher rankings. Your old blog may already have developed some higher positions in the search engine. Chris Garrett started to blog on his old domain ChrisG.com because it’s 7 years old and has better status on search engines.

Your old blog may have lots of incoming links and this is why you should rebuild it again. There may be few but interested people who regularly visit the blog.

Start with a new commitment!

Create a new tagline for your blog and start with a new spirit. Starting it again may be difficult so you can bring on the best of your articles once again for your new readers.

Have a new design

Choosing a new design/ theme will make it look like a new blog. Set a much better looking theme and start blogging.

Cover new things on the niche

Write new articles and write regularly. When your readers will know that this blog is updating regularly, they will come back often.

Create a buzz

Email your friends and leave comments that you’ve re opened your old blog. Use social media or even run a contest to make your blog hot.

Keep your blog ad free

For the first few months, go on turbo and make your blog ad free. This way, readers will be interested in your blog and they will keep coming. Try to post more good quality articles regularly.

Free giveaway

Create an ebook with your old articles and give away for free. Give free articles, newsletters and full rss feeds. You can also give away free entrecard credits to make your readers interested.

Buy advertisements

Buy some cheap banners, reviews and links from blogs in your niche. This will help you to re populate your old blog faster.

Set a deadline!

Set a personal deadline such as achieving xxx RSS readers in 3 months, getting xxx visitors in a month and you’ll achieve it.

Are you planning on a dead blog?

Do you have any dead blogs? Are you planing to re-populate it? Share it with us and how you’re working on it?

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Should I offer a full RSS feed to my blog readers? Why?

RSS feeds or site feeds are one of the cool ways to spread your content around the web. It’s an unique way to keep in touch with a blog without even visiting. Now as a publisher, you have the option whether you want to offer Full RSS feeds or only post teasers. Let’s see what’s the best option for bloggers.

I want to bring visitors to my blog

If you set short RSS feeds, then your readers must visit your blog to read the full post. So if you’re thinking that you want real visitors who will read your blog by visiting your site, then you might want these things,

Increasing the number of site visitors
I want them to comment and participate
I want them to click on ads
I want more readership

I want to give more ease to my readers

If you want to give your readers a unique and comfortable way to read your blog, then you must offer full RSS feeds. You might want these things,

I want them to read my blog posts easily
I want them to get the updates faster
I want them to read my blog for a long time
I want more readership

No matter what you decide, you have one common goal, “More readership.” It’s harder to be ones favorite blog. Every time a new visitor comes to your site and gets interested in it, he looks for a faster way to remember the site. Most people will bookmark it and tech savvy people will add your feed on their feed readers. People who are unaware of rss feeds, they will subscribe via email.

The bad thing about short RSS feeds

When your reader tries to read your blog in RSS, he’ll see only first 250 words in his software; your email reader will receive emails with only 250 words -that means they have to click to the link to read that post. Here they will “Unsubscribe” from your blog because if they’re unable to read in RSS, so what’s the point of subscribing?

They may come to your blog within few days for new updates, but soon they will forget about your blog. And what does that means? -you just lost an interested reader.

Full RSS feed means longer lasting readership

I found that an RSS or email subscriber usually doesn’t unsubscribe from a blog. Your subscribers will still be there even if you stopped writing for a long time. This is the power of offering full RSS feeds.

The conclusion: You should always offer Full RSS feeds!

Your RSS readers are the longer lasting supporter of your blog. They are the ones who are reading from you for a long time. By subscribing, they have decided to read from your blog forever and they will promote your posts. If you want real profit in the long run, then you should always offer full feeds.

How to set up full RSS feeds?

In wordpress: Go to Settings > Reading, select “Full text” for “For each article in a feed, show”
In blogger: Go to Settings > Site feed > select “Full” for “Allow blog feeds”

Have your say

  • Do you offer Full RSS feeds? Why or why not?
  • Do you read blogs in your RSS readers?
  • Do you love to subscribe to short feeds?

Subscribe to BlogKori’s Full RSS feed!

Yes I too offer full RSS feeds in my blog. Subscribe and read it from your reader,

rss-post

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Why bloggers shouldn’t share their earnings with the world?

When I first started to blog, I didn’t even know that bloggers can earn money with their free blogs. After reading some blogging blogs I got interested and one thing that inspired me that was bloggers sharing their revenue, checks etc. I got so much interested into blogging and to see if I can make a dollar with my blog?

After that I found John Chow Dot Com and again he shows his 5 figure earnings per month. With this entire year of blogging, I realized that earning with a blog is extremely hard and even harder when you have only one employee in your business -you!

But I started to earn a regular income from my blog within the 6th month but didn’t create a post to share my achievements. Now I always know that someday someone will ask about this. Few days ago I received this comment from Jakaria Uzzal,

“Hellow Tamal, many blogger explain ho much mony they earn after end of month. Why don’t you publish your earning?”

I posted a reply to his comment, but now the thing I want to express is why money making bloggers shouldn’t share their earnings with the world.

Why bloggers shouldn't share their earnings with the world?

Income is not a metric to determine blogger’s success

If you post all about your income in your blog, then your readers will think that all you want is income, nothing else. Money can be made with jobs, small businesses and from any other ways but blogging is different. Blog is a tool to interact with the world. The things I learned in 1 year of blogging couldn’t be learned spending 20 years in a typical job. It gives an opportunity to help people and to inspire them even if they are thousands of miles away from you.

A mass audience will be discouraged

As a blogger, I target all of world for maximum chance for success. Check your Alexa data and see what are the major portion of your readers,

alexa-data

The main two countries that are sending me traffic are USA and India, east and west. Now these two countries have different economical status and are in different time zones.

For an example, if any blogger earns $200 a month and posts it on his blog, then visitors from India and all other related countries will increase because the average income of a person in India is $200 or less.

On the other hand, visitors from USA, Canada and Europe will go away because they are making even more per month with their jobs and business and why they want to read $200 worth blogging tip? So you should not share your earnings if you want to get traffic from both of the continents.

Earnings will spoil new bloggers

Earning reports are not inspiring everytime, sometimes they encourage people to blog even if they don’t know about it. This is why they run for the money from the very beginning and most people even quit their jobs. Money making bloggers should inspire people how to become a better blogger. Creating a better blog will bring traffic, popularity and money. When you’ll share, you made $xxx from adsesne, they will put adsense on their site and wait for the clicks; when you’ll share you made $xxx from PayPerPost, then they will apply for PPP and wait for the approvel. Different bloggers found success in different streams of income and one tip won’t help everyone.

The more you hide the more they come!

Then I found Darren Rowse from ProBlogger -the blogging idol of the world. He doesn’t shares how much money he’s making with his blogs and everyone wants to know that information. People are desperate to know his income and we imagine that he’s a 6 figure earner. So with this example, it’s clear that the more you hide about your income, the more they will be interested in your blog. People are watching that I’m earning from 6-8 different streams and also started my own web design and domain flipping business, they can imagine how much I’m making but I won’t tell the actual figure!

Have your say

  • Do you think my points are valid?
  • Do you share your earnings with your readers?
  • Did I miss anything?

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