To help you understand the concept of the google page rank you need to know what are ranks. Ranks are used in military, defense, police and troops all over the world. In such manner the power and authority is divided among all soldiers and officers. Every member of an organization, such as in the army has a special symbol attached to their uniform that identifies their rank.
Superior officers has ranks in their shoulder as stars. My father is a police officer so I know quite a lot about ranks, stars an badges. This is the only visual way to quickly identify a soldier’s seniority.
In military it takes years of service, heroic efforts, track records, some recommendation and maybe some links. Generally a soldier or an officer will advance ranks just 3-4 times in a career. It is very rare for someone to be demoted to an inferior rank, but it is possible.
If we take that concept on the internet there is a rank called the google page rank (Named after Larry Page, co-founder of the website). So the guys at google thought why not setup a system which will rank websites according to how many links they have.
A link or a backlink is like a vote. For an example here I linked to google -if you click on it you will go to their website. This is called a backlink.
Links are the main currency in the web world and google gives more importance to those sites that have more quality backlinks pointing to them. The more backlinks you have, the better chances you will get to achieve page rank. But over the years the page rank technology has been changed heavily. Now page rank is calculated with the number quality backlinks pointing at your website.
Here is a picture which will help you to understand the basic concept of the page rank technology.
On the picture, imagine that, all of the colored balls are websites. The big yellow ball is Google. All of the sites are linking to google that’s why it has become bigger and have higher page rank. The green smaller balls are new sites and have no links pointing to them, so they have no page rank. The big yellow ball is pointing to the red ball which has no other backlinks but still it has achieved a bigger status just because a far bigger website has linked to it. This is just a basic image of page rank, and the actual image may blow up your mind.
To check the page rank of your website visit this page. Now you can see the page rank of your website. If your site is new you may have a N/A over there.
Blogs or websites don’t get page ranks, only the web address(www.yoursite.com) gets page rank. Its not that difficult to get a page rank. When I started my first blog few years ago it took only 3 months to get Page Rank 3 from 0. When I transformed the address to my own domain, it started all over again with No page rank.
There are 12 status of google page ranks, it starts from No Page Rank, then page rank 0 to page rank 10. The higher is better. The more ‘quality’ links you have the better rankings you will get.
Page Rank is Not That Important
Please remember that, having a big page rank doesn’t means that this site is better. People can pay money to buy links and get a higher page rank. In blogging, first you should focus on your articles and the quality of your blog and the ranks will come automatically.
Over the last couple of years the toolbar page rank has been changed a lot and right now it is no longer an important aspect in SEO. At the moment getting a page rank of 4 is way much harder than it was 5 years ago. This is only because google does not values every backlink that your page has. Some new changes of the google algorithm gives your site negative values for gaining links aggressively or spammy ways.
Page rank may not be important now days but it is still one of the 200 search ranking factors of google. Also it is still a good pricing factor for websites. In auction sites such as Sedo.com, a websites with a high page rank will sell for higher prices.
How Do I Get More Page Rank?
You will still want to get a good page rank because it’s one of those shiny things that will make you feel special. One thing is sure, the page rank does not works like 1,2,3,4.. instead it works like x1 x2 x3 x4 and so on. This means if it took 1 link to get to page rank of 1. It will take 10 links to get to PR2 and then it will take 100 to get to the next level -you get the idea.
Don’t be upset, there is a way around for this too! You can get a link from a page that has a high page rank. So you will get some link juice to your website. Get one more link from another high value page and you will get some more link juice.
So the equation is simple, in order to get more page rank, you need to obtain more links. You can go for large number of small value links or few number of high value links -the choice is yours.
So start building some incoming links to your website and after a few months on the next page rank update you will see some positive changes to your website page rank.