Setting keywords and descriptions are some of the important things in blog SEO. Targeting useful keywords and using them on your blog’s description may put your site on top of different search terms and bring targeted search traffic.
At the very beginning, bloggers find it tricky for them what to do and what not? Keywords are easy but what about description? There is some factors work together in search terms. Some bloggers found their site rank higher in search terms within few months. Most of the times these terms are not that popular enough to bring a burst of traffic.
For an example, my first blog tamalanwar.com has a higher search rank in google for “Bangladesh MLM” and some other related ones. But the fact is I’m not getting hundreds of hits daily for that because it’s not a popular keyword! The thing I learned is that I should look for popular keywords and it’ll take a lot of time and effort to get ranked higher for popular keywords.
Set a blog description under 160 characters
Search engines show up only 160 characters in the search results, so it would be better to keep your description under 160 chars. There are two things that work here, one is the description and the other is Meta description. The first 160 chars will work as your Meta description.
For an example, if you search your blog in google it’ll show the first 160 that it found on the page. So you have to create a special Meta description to ensure maximum exposure. Use your blog’s main keywords in your Meta description. Don’t use your title in it, it’s useless.
“A blog about professional blogging, make money online and creating a better blog. The specialties are in social networking and web design.“
Set keywords
Another important thing for your blog’s SEO are keywords. When I write a new post, I set some keywords for that post. For and example I’ve set google, SEO, search engine etc as the keywords for this post. Google will use these keywords to determine what’s written in this post. This is an easy one but what to do about your blog’s homepage keywords?
The homepage is a tricky one and the contents are always changing. One fine idea is to use your post categories as keywords. Most of the time we try to target keywords that doesn’t belongs to the blog. When I started BlogKori, I tried to target “Bangladesh.” But it was my mistake because my blog was far away from “Bangladesh” and almost no mention about it (Instead of my location!)
Draw an image of your blog :D
Take a piece of sheet and a pen and draw your blog. Now write down what types of posts you’ve written on it? What posts are getting higher place in search results and what are the keywords that visitors are using? You can take help of google analytics to figure this out. This will help you to know some of the common keywords about your blog.
Keywords will not change your stars!
If you think adding few targeted keyword on a Meta tag will take you up on the popular search terms then you’re wasting your time. Adding few keywords will trigger robots to think that this page is about this. TwiTip is a blog all about twitter and it’ll rank higher is search terms because it has lots of words written about it. There’s nothing special about those Meta tags, your blog’s “every word is a keyword”. If you want to get higher ranking for iphone, then you have to add a lot of articles about iphone.
Homepage SEO optimization is not that important
Blogs are special websites and it has more pages than a usual site. Company websites pay a lot of money to opt their homepage because it’s their only entrance. But with a blog any page can outrank thousands of other websites or even your own homepage. I remember when I had my first blog, blog-success.blogspot.com, one of its post about “reverse ad strategy” had Page rank 4, but the actual homepage was still a PR 3.
Keep the changes for longer
As you have your blog’s control, you can change the blog’s title, description, and keywords 10 times a day! It’s a bad thing for SEO because it’ll hurt your rank. All of your posts are being checked regularly by google. Each post get’s a position but when there’s a change in the post, google re-organizes the will index to fit with the updated version. Now when google will do it, another new site may take your position and throw you in the bottom of the results page. Don’t do these mistakes what I did before, make changes and leave them for another 6-12 months.
Easy meta tag creation
Wordpress users can use All in one SEO pack plugin
Blogger(blogspot) users read this post: Get better search rankings using META tags
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Determining the keywords are one of the toughest parts of on page SEO and can take some time to determine.
Browse some blogs and it is shocking how many don’t bother setting their description and keyword tags.
Geoserv’s latest blog post..New upcoming Pligg template
How do you set keywords for individual posts using wordpress 2.7?
@krjx: Adding tags will work as a keyword and I specially add meta keywords using the all in one SEO pack plugin.
Hey Tamal, saw your post about google analytics. But I do not see a way to check individual pages PR. Can you tell us how you checked the PR of your individual posts? Thanks.
Tamal, I have the All in 1 SEO plugin. It has the option for using categories as Meta Keywords. Do you see a way to use tags too?
@krjx: I have to search for an easy tool to check PR of individual pages. I’ll tell you later about it.
I use “WP all in one SEO pack” there’s three fields, one for title, one for description and the 3rd one for keywords.
Take a look at this posts title and the title in the browser window, both are different. This is because I set a different and long version for meta title.
All-in-One SEO Pack is probably the best SEO plugin for Wordpress, makes SEO so much easier.
Geoserv’s latest blog post..New upcoming Pligg template
Great post, and this will inform and educate those who are not yet optimizing their site for the benefit of the search engines.
@Geoserv: Ya I thing this plugin is the best so far!
@Justin Brooke: Everyone should opt their site a bit to get some more from search engines.
Hey Tamal, you didnt tell us about the PR checker?
@krjx’s latest blog post..A.R. Rahman’s Best Song
While the wordpress plugin your mentioned here is a very essential tools for wordpress user, you still need to find out the best keyword for your blog.
In the past I used to use overture but now, I look through some keyword used by similar website for a guide.
this article is very interesting and very informative, a lot of people including myself can learn from this site, great work!!! hi five for you!!!
Nice and very informative article for beginners.
Categories and tags are also very important for ranking. Just take a quick look at Google’s webmaster tips videos and you’ll see how they like webmasters to setup websites for ranking in their search.
Every time I think of starting a new blog I draw a pic of it first to, but, only to get an idea of ad and content placement. Meta descriptions should best describe the content on your page/s.
you r very inteli. this blog is my fav one. my god bless u. so we can get more. thanks………….
i cannot change parmalink on wordpress. i it set custom: /%catagory%/%postname%/.it shows 404 error. i use a plugins but not work. i want that as your url shoes. can u help me? pls mail me
it should be /%category%/%postname%/ not “catagory”
Good meta description writing is little bet tough to apply some keywords in a post. Sometimes it feels me so much enjoying and I like to add meta description on all of my post.
Great post again.
hello dear its nice tutorial and as u have used WP u can manage keyword and description in admin
but how to manage keywords for inner pages on blogspot, can u provide me suggestion on this. as i m using blogspot blog for my personal use and want to put correct and customise keywords for inner pages.
need ur suggestoin on that means how to do that thing
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