If you search any thing using search engines like google, yahoo or msn, they look at the ‘META‘ data of the webpage to find contents you are looking for. Meta data’s are the part of your website’s HTML code and this way search engines know that what your site is all about.
If you want to target a keyword for your blog, you have to write lots of contents related to that keyword. Like if you want to get better placements in the search engines for the keyword, ‘Computers‘ -then you have to write lots of articles using pc, computer, tech, laptop, desktop keywords.
Most of the time your hardwork may not work and another blog with less quality articles can get the better places. If you use META tags in your blog, there is a big chance to get better rankings in search engines.
About META description & keywords
Each blog has a title and a short description but blogger blogs don’t show the description on google’s search term. If you search for ‘blogkori’ in google, the main pages of my site will not show the actual description. Google will show some random text from my blog to fill up the gap.
It is not a good strategy because when a new person will search google, he will not know what blogkori.com is all about? This is why meta description is needed.
On the picture, you can see the search result of my other blog, tamalanwar.com. The short description is being pulled out from meta description and this way a new visitor from google will know that what my blog is all about.
At the same way, you can add relavent keywords in meta keywords to let the search engine know what keyword you are targeting.
Add the code in your blog
Log in to your blog and open the blog’s HTML file. Blogger users go to Dashboard > Layout > Edit HTML.
You have to add the code before the HEAD tag. It is better to add it after HEAD so that search engines will find it in the beginning.
Add these codes after the tag,
<meta content='text/html; charset=utf-8' http-equiv='Content-Type'/> <meta content='THE DESCRIPTION' name='description'/> <meta content='ALL KEYWORDS' name='keywords'/>
Description: Replace the red part of the code using a simple description of your blog. Make it short within 25-30 words (maximum 160 letters).
Keywords: Replace the red part of the code using relevant keywords of your blog. If you are blogging about jobs then you could add, jobs, job, money, salary, my job, company, part time etc.
- Separate all of the keywords using coma’s (,)
- You can repeat the same keywords up to 5 times
- You can add unlimited keywords
- Keep 5-6 main keywords and upto 10 keywords max
- Don’t put irrelevant keywords!
Click ‘Save template‘ and withing few days, you will see the difference in google search.
PS: Don’t expect overnight results/ traffic, because search traffic takes time to apply changes. Meta tags are just another optimization, not a super technique.
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What an Excellent post. So far i have read numerous articles on this topic on the net but nowhere i have found so simple and lucid explanation for this topic , the reason why one should do it. I had recently only removed meta tags upon some article on the web saying no use now, but after reading this i have immediately added it again. No confusion after reading this article.
@freewarecorner: I’m happy to help you out and this works well to get some place in google + other search engines.
search engine also search the post tiltle while searching. Give a Unique and good title of your post because it also searched by search engine.
Tip use while giving Title to post in blogger platform, the blogger post title is the url of the post and it only contain only 35 to 40 characters in its url if you give title more than 40 characters the url not contain characters more than 40 characters. And after you publish a post and then alter the title to post is does not change post url. means it takes the previous title as url and it is not changed.
Thanks! Such useful information! I’ll try it.
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Thank you for very usefull article. I will work with my sites and use meta tags. It’s very usefull and important for Search engines.
Hi
is it under tag or under
thanks
Hi
Is it under [head] tag or under [b:include data='blog' name='all-head-content'/]
[ =
It could be placed anywhere under, the first [head] tag.. crawlers will find it.
Thanks for article it helped me. I have write about article about SEO optimization, where I used also your site as source. If you like you can read the article here:
http://tipstobusiness.blogspot.com/2009/07/blog-post_28.html
hey, thanks for the article.. it would be nice of you if you could link back to this article.
Hi,
Has anyone else had XML errors when using this? I was told to close meta with a >, and to also put “” around meta, which I did.
Now I’m being told that “The content of elements must consist of well-formed character data or markup.”
Any ideas anyone???
Great, succinct post by the way.
I’m getting the following message;
Your template could not be parsed as it is not well-formed. Please make sure that all XML elements are closed properly.
XML error message: Element type “meta” must be followed by either attribute specifications, “>” or “/>”.
Can you help please?
my meta tag i s not working. why? help me plz by mailing me
” or “/>
I had the same error. Turned out because i used the symbol “&” in the description.. Hahaha
But what if i’m using special characters like č, š, ž it shows UTF-8 code for this characters
Thanks a lot Tamal.. this is first time I am trying to optimize my new blog called “http://renault-cars-india.blogspot.com/”. I really like the way you explain the concepts. You are doin great my friend, thxx again for sharing your knowledge. When ever I will start getting result, I will message u again..
Cheers Amar
Amar´s last blog ..Renault Twizy may come to India
You are very good and helpful at writing that I have already subscribed your blog. And found many of your information helpful as the above one.